Our Mission

Since the first Toyota vehicle was born in 1935, we have grown to be the most common car brand on the road1,2 . Hence, we can't help feel a sense of responsibility towards the environmental impact that each Toyota vehicle creates. Our commitment to environmental conservation led us in 1997 to launch the first-generation Prius, which is the world's first mass-produced hybrid electric vehicle. More than twenty years later, there are now over 10 million Toyota hybrid electric vehicles on the road. In our aim to reduce the environmental impact on our production process, plants, and daily life, Toyota Environmental Challenge was brought to life.

The 6 areas of focus for Toyota Environmental Challenge 2050

Challenge 04
Challenge 05
Challenge 06

Our Achievements


Reduced CO2 emissions from new vehicles

A new Toyota vehicle consumes 13.7% less amount of fuel to run the same distance than in 2010. Less fuel burned means less CO2 emitted.


Less CO2 emitted in a life cycle

Our new Camry model emits 19% less CO2 in its life cycle - from being manufactured to recycled - compared to its previous model.

17,578 MWh5

Renewable energy generated

The amount of renewable energy - solar and wind power - we generated globally in 2018 for in-house consumption at Toyota plants and other facilities.


Water usage reduced per Toyota vehicle produced (as of 2018)

We have cut down the amount of water needed in our painting and other vehicle manufacturing processes through technological advances.


End-of-life batteries have been retrieved (as of March 2018)

We have prevented more rare earth elements and petroleum-derived plastics from going into the production of new hybrid electric vehicle (HEV) batteries. In part, this is done through recycling a cumulative 35 tons of magnets, and a cumulative total of approximately 170 tons of cemented carbide tools with tungsten.


Established Toyota Environmental Activities Grant Program

We established the subsidy program in 2001 to support the environmental activities of NPOs and other groups with the intention of resolving problems in environmental fields and fostering people responsible for the next generation.